Maider López

Under the Walls

Under the Walls explores house construction processes where brand name home wrap prominently displays logos, is outwardly and publicly visible during construction, and when construction labor is finalized, remains forever under the walls of the houses. A house is a private space, but within the walls of our homes are concealed membranes of corporate advertising. This project replaces the brand logo material for one in primary colors on homes under construction in New Orleans. For now, the project remains unrealized.

Prospect 4. The Lotus in Spite of the Swamp, New Orleans, 2017-18